Changing taste of Indian Teens for books

Indian teens are slowly coming out of the traditional shackles and are taking keen interest in adult literatures which wasnt considered as good some 10 years ago.And in this category comes ‘Young Adult Fictions’ . Few years back,teens depended on the west for modern adult stories of their interest which lacked an Indian touch.India’s Desi young stories were a poor attempt in this direction. Youngsters ,especially girls finds it uninteresting-just a clumpsy attempt between juvenile chick-lit and over-mature kiddie books.They were devoid of teen sentiments n urges.

Its true that Indian youngsterd have been swayed towards west in terms of dressings,affairs n all that.But now,they are liking Indian touches in their western likings. It has suddenly become ‘cool’ to be Indian and embrace everything Indian – be it watching Bollywood movies, wearing Indian clothes, reading Indian authors .They are a smart generation with great vision who settle for nothing but the best.And the best is not a pure adult fiction of west.They feel an urge to enjoy teen adult fiction modern-yet in Indian context.

In India, the demand for young adult fiction is on the rise and publishers are commissioning new writers catering to this age group.publishers are trying their best to bring out high quality well-written and original new fiction in this segement.

Already,Indian publishers such as CBT and NBT are catering to fiction targeted at adolescents. Now, apart from small independent publishers, a few mainstream publishers like now Rupa, Puffin and Popular Prakashan among others are turning to this genre.

The young adult reader who is “getting things previous generation never dreamt of.But the teens need more n that too,Indian.There is a need for mature Indian writers to adapt to this changing scenario.They have to manage to connect with the young teen section of India n serve them Quality teen adult fictions in the coming years…